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Training Academy - Linkedin for B2B marketing success: Unlocking content and advertising potential

IFZA DDP Building A2, Dubai Silicon Oasis, Dubai, United Arab Emirates
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Deadline for registration: Tuesday 25 February 2025 - 12:00 pm (UTC+4)

Price: Members: AED 600 (VAT incl.)
Non-Members: AED 900 (VAT incl.)

Terms and conditions: https://www.ccifranceuae.com/en/faq.html

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[Translate to Anglais:]

You are a B2B Marketing and communication professionals, small business owners, entrepreneurs, consultants, and trainers who want to use LinkedIn for brand awareness, lead generation and website traffic, this session is made for you.

This LinkedIn Strategy & Ads Workshop helps participants master LinkedIn’s organic and paid best practices. They will learn how to optimize their LinkedIn pages, understand the algorithm for better content reach, and create a content strategy aligned with business goals. The session also covers LinkedIn Ads targeting, formats, and budgeting, with hands-on work to draft actionable campaigns. Real B2B examples will inspire participants to create effective LinkedIn content and campaigns.

 

Speaker(s)

Schedule

Thursday 27 February 2025
08:30 - 08:40 Welcome & Introduction
08:40 - 09:30 LinkedIn Page Optimization & Branding Best Practices and understanding and Leveraging the LinkedIn Algorithm
Optimizing LinkedIn profiles for visibility and branding.
How the LinkedIn algorithm works and how to maximize content reach.
09:30 - 10:00 Creating a Content Strategy Aligned with Brand Objectives and crafting a content strategy that supports your business goals.
10:00 - 10:15 Coffee Break
10:15 - 10:45 Exploring LinkedIn Ads: Targeting, Formats, and Budgeting and overview of LinkedIn Ads, targeting options, ad formats, and budgeting best practices.
10:45 - 11:15 Building a Draft Ad Campaign and Hands-on activity to create a draft ad campaign.
11:15 - 11:30 Examples of Successful B2B Content & Campaigns and reviewing real-life B2B campaigns and discussing key takeaways.

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