Meet the Expert - Corporate culture: #1 sustainable growth driver

"People don't buy what you do, they buy why you do it" (S. Sinek) "Culture eats strategy for breakfast" (P. Drucker)

Corporate culture is why and how a group of people collaborate. It gives meaning and motivation to staff and partners. It is also the most sustainable competitive advantage and the only one that can be completely controlled.

Three pillars of corporate culture will be addressed during the workshop: purpose, vision and values. You will start drafting them for your company and explore how you could use them in practice.

Alex Misseri, founder of astepback.org, is passionate about purpose-led transformations and has 15 years of experience in change management.

Speaker(s)

Alex MisseriFounder - a step back

Event Location