MarCom | Programmatic Advertising: enhance your targeting and reduce the budget of your digital advertising campaigns.

Yves-Michel Gabay, Managing Director MEA of Gamned, will present programmatic advertising.

The MarCom working group is a great opportunity for Marketing and Communication managers to exchange and discuss on common topics and to have access to business information related to their daily responsibilities.

For this session on:

Programmatic Advertising: enhance your targeting and reduce the budget of your digital advertising campaigns.

our speaker is

Yves-Michel GABAY
Managing Director MEA
Gamned

and will present

• The media planning transformation
• The digital advertising ecosystem
• What is programmatic advertising?
• Programmatic status and best-practices
• Different cases studies (branding, acquisition, drive to store, and brand performance)

The FBC MarCom Working Group is reserved to FBC members working in Marketing / Communication positions

Consultants and Agencies are not allowed. 
Free entrance, included in FBC membership.

To know more about our MarCom Working Group, click here.

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