How to target the international in-bound travelers audience coming to the UAE? How to optimize the digital engagement on this key revenue source

With almost 16M international overnight visitors in 2018, Dubai has reached a new high according to the latest data released by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism).

Tourists spend more in Dubai than in any other city in the world. In perspective of Expo2020 Dubai, being able to target this flow of international visitors is essential.

Our speaker,

Sébastien Marteau, CEO & Founder at Iconiction,

will deal with

How to target the international in-bound travellers audience coming to the UAE?

How to optimize the digital engagement on this key revenue source?

Agenda

• Key Market trends and dynamics in the UAE:
  • 2018 international visitors’ trends
  • Hospitality & Retail Trends
• How to target travelers along their overall journey (pre-travel, after-booking, on-trip)?
• How to reach specific nationalities?
• A growing shopper segment: Chinese Tourists. How to target them?
•  What are the various touch-points that can be leveraged to reach International Travelers? Where to target them?
• Getting ready for Expo 2020: What to expect in the future? 

Know more about the MarCom Working Group

Schedule