Driss is in charge of Cegid Operations in Middle East, Africa and Turkey. He joined the company in 2006 in France and served in different positions over all these years : Business Manager, Channel Manager, MEA Director. He opened Cegid Dubai office 6 years ago with the aim to support their Retail international and local customers.
Within the retail sector Cegid focus mainly on the following segments: Luxury, fashion, beauty & Cosmetic. Cegid works with more than 1000 leading retail brands worldwide helping them capture new growth opportunities and never miss a sale through Cegid Retail’s Unified Commerce Platform. More than 70 000 stores are running Cegid Retail’s in-store POS solutions. We support clients including, Clarins, Hermes, Estee Lauder, Gant, Havaianas, Lacoste, Leica, L’Occitane, SEPHORA, DIOR, L’Oréal, Paul Smith, Ted Baker, Ahmed Seddiqi & Sons, Al Malki, L’Azurde, Al Ajlan, Yves Rocher, etc.
Cegid Dubai’ Value is to provide digital expertise for retaillers with a flexible, agile and tailored implementation process.
Driss grew up in the French Alpes, region that he deeply value.
He has a MBA (Business & Management) From Paris Sorbonne and he also graduated from Central Barcelona in Spain.”