UAE’s soft power shines bright on the world stage
The UAE ranked 10th in the world in the 2023 Soft Power Index, the country’s highest ranking ever and the highest in the Middle East for the fourth year running. The index, which assesses countries based on culture, diplomacy, education, business and trade, governance, and digital engagement, is based on the concept of “soft power,” which refers to the ability of a country to shape the preferences of others through appeal and attraction.
