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10 Ways to Elevate Your Small Business to the Next Level
Spokesperson: Nathalie Amiel-Ferrault, Vice President Customer Experience and Marketing, FedEx Express Middle East, Indian Subcontinent and Africa
With regulations permitting 100% foreign ownership[1] of companies in the UAE and a new visa system for international investors and talents being introduced, the future of the small and medium business sector is looking bright. More than 94% of the companies operating in the UAE are SMEs, which account for more than 86% of the total private sector workforce, and contribute more than 60% of the country's current GDP, which is estimated to grow to 70% by 2021[2].
Although many entrepreneurs have enjoyed great success on their small business journeys, choosing to start your own business comes with many risks. One of these risks is the financial burden it can bring. While there are various challenges faced by small businesses, it is possible to overcome these and jumpstart your business in 2019 with these useful tips from FedEx Express, the world's largest express transportation company.
Connect with customers: As a small business owner, it is important to know who your customers are, where they spend their time, what they are looking for and how your business can meet their needs. Times have changed and waiting for customers to come to you is no longer a feasible business strategy. In today’s evolving business environment, entrepreneurs need to be approaching their customers and building strong relationships with them to form a lasting impression. If your small business cannot grow its customer base, it cannot grow profits.
Network: Attending networking events will allow you to find professionals and other small business owners who offer services your business may require. Many small business owners get this critical aspect of starting a new business wrong by networking purely to gain customers, not realizing that networking with other business can assist you in acquiring the services you need to continue the growth of your business. Small businesses have a lot to gain through networking at the right time and at relevant events.
Use social media: There are a number of social media networks and social networking platforms that can drastically grow your business, however, it is important to understand your customers and identify the channels they prefer to communicate on. By implementing a comprehensive social media strategy, you can ensure social media works as a driver of new business that positively promotes your service offerings.
Build customer loyalty: Building customer loyalty begins with great customer service. Great customer service starts with a positive customer experience and first impressions are vital in this regard. If a customer has an enjoyable experience when using your services, it is likely they will return and use your services on an ongoing basis. By ensuring your business has a user friendly website and informative brand collateral, new business prospects will increase and those who have experienced quality customer service from your business are likely to refer you to friends and colleagues.
Ask for help: All small businesses face challenges, particularly in the early operational stage. This is why asking for help from your peers/mentor who may be more experienced than you is critical. Tapping into the mind of someone with more experience and a broader knowledge base will ensure you learn and acquire the skills needed to make a success of your business. The FedEx Small Business portal offers business owners useful advice that will assist you on your small business journey. Visit https://smallbusiness.fedex.com/business-solutions.html for tips and success stories that will inspire and help you to grow your small business.
Hire the right people: Each person that forms part of your business needs to share the same vision with you that will drive growth. Your workforce will be responsible for the success of your business, therefore, ensuring your staff remains motivated is important. When hiring a new employee, implement a check list that includes traits that you feel are imperative to the culture of your business. Asking out-of-the-box questions in the interview will also assist you in determining if the potential employee is a suitable candidate to fill the open position.
Manage cash flow well: Many small businesses close due to cash flow problems. Managing money spent versus money earned is critical as it provides you with a clear indication of whether your business is running at a loss or whether you are excelling. If your small business is losing money, you can implement a strategy to iron out the issues that are contributing to this and identify ways that will ensure your business generates profits.
Work to build success: Work to make a success out of your business with your employees by being involved in the everyday activities that are critical to your businesses success. Being involved will ensure employee morale remains high while allowing you to identify areas that need improvement.
Find inspiration: There will always be someone who has been in your current position, even if it is a different business to yours. Learning how they made a success of their business during hard times will provide you with the knowledge you need to succeed as a business owner. Starting your own business is a learning experience made easier by speaking to others who inspire you.
A business can safeguard its success if it continues to innovate. For example, e-commerce has changed the way the world conducts business, and the rise in technology has made it easier to interact with customers quickly and across borders. With economies becoming more interconnected, companies large and small are now able to access markets that were previously unattainable[3]. E-commerce will assist small businesses in establishing their territory in the market and as a result, guarantee growth and longevity.
[1] http://www.mediaoffice.ae/en/media-center/news/20/5/2018/mohammed-bin-rashid-uae-cabinet.aspx
[2] https://www.dsc.gov.ae/en-us/DSC-News/Pages/Study-shows-SME-share-of-Dubai-GDP-.aspx
