A native of France based in Dubai, founder and CEO of MyList, a B2C gifting company and Merit Incentives which uses innovative technologies for B2B clients, servicing customers with an online gift registry, customizing engagement strategies using gift cards, merchandise & rewards in the Middle East, APAC and globally. Julie launched her new venture, GIFTI global the first global B2B2C gift card, allowing companies and individuals to get a gift card in any currency and denomination across the world, offering them the possibility to exchange it with over 5,000+ brands with +500 retailers in 100 countries.