Jihane BACHIRCorporate Affairs and Engagement Director at L’Oréal Middle East

Jihane Bachir is the Corporate Affairs and Engagement Director at L’Oréal Middle East. A strong people leader and strategic thinker, Jihane comes with over 21 years of experience and an impeccable talent for developing resourceful strategies.  

Jihane’s journey with L’Oréal Group started over 9 years ago as the Commercial Director for L’Oréal Luxe Levant in Lebanon in 2014.  

Her strong performance in the role has led Jihane to the General Manager position of the L’Oréal Luxe Division in 2016. Under her leadership, the brand portfolio of the L’Oréal Luxe division witnessed exponential growth and market gain. 

In 2021, Jihane moved to Dubai to join the L’Oréal Middle East team as the General Brand Manager for Lancôme. During her tenure in the role, the brand witnessed strong growth and market gain. Furthermore, Jihane’s online to offline approach orchestrated several booming brand impacts within the region such as the launch of the first Lancôme direct to consumers website.  

Prior to L’Oréal, Jihane started her career in 2002 at the Fattal Group in Beirut where she held several senior positions.  

Jihane is a Lebanese national and holds a Master’s Degree in Business, Management, Marketing, and Related Support Services from École de Management de Lyon in France.  She is fluent in English, Arabic, and French.