Passionate about building and marketing brands that resonate with customers, Frederica boasts over 22 years of experience in the industry. Her journey began at a renowned luxury retail and distribution group in Dubai, where she honed her skills in global brand strategies and management, retail customer experience, as well as innovative marketing strategies.
Throughout her career, Frederica has consistently led high-performing teams, driving success for a diverse range of brands. From Chalhoub Group, Level Shoes to Faces, Swissline, Susanne Kaufmann, Sabon, Labote, and Mazarine to name a few her expertise has spanned across the Middle East and Europe.